Kathleen Richards wrote an article about the social media site “Yelp” and some issues that people are having with it.  Yelp is a public review website where anyone can write a comment or post about any business they choose.  At first this seems like a good idea for the public to be able to write recommendations and reviews about their personal experiences of visiting these places.  The slogan for the site is, “real reviews by real people.”  Unfortunately not all people writing on this website had good intentions, people were commenting negative reviews in order to promote their business and hurt another.  To make matters worse, businesses were getting phone calls from the creator of Yelp offering them a chance to have any negative reviews removed, but for a price.  Businesses felt under pressure and almost black mailed into the power of this website.  They also felt like the whole idea was a scam by the producers to turn a profit from people worried about their businesses reputation.  It is frightening to realize that these social media sites could create a very negative and unnecessary impact on businesses


April 25, 2010. Uncategorized.

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